2 May 2026 · 4 min
The cost of getting the exit wrong
Most sellers lose more money in the first three weeks of a listing than in the entire negotiation that follows.
A property is at its most valuable the week it comes to market. Attention is finite, and portal algorithms reward freshness. An overpriced launch spends that attention on the wrong audience, and no amount of later repricing fully recovers it.
The mechanism is simple. Serious buyers watch a segment continuously. They see the launch price, they discount the property mentally, and when the price eventually corrects they read the correction as weakness rather than as a fair number.
The alternative is unglamorous: price to the last three comparable transactions, not to the last three comparable listings. Listings are asks. Transactions are facts.